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| This report evaluates the digital photo printing habits of U.S. consumers. This document and the data within it are the result of InfoTrends’ 2009 U.S. Photo Printing End-User Survey. This study examines general photography habits, photo printing habits in a variety of locations (home, retail, online), perspectives of respondents who do not print photos, and purchasing trends for photo merchandise. |
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Features
Key Highlights Executive Summary Demographics General Photography Habits Home Photo Printing Photo Kiosk Print Stations Retail Photo Labs Online Photo Printing Introduction Methodology Sources of Skew Mean vs. Median Banner Point Definitions Survey Findings Demographics Age and Gender Household Income Presence of Children Personal Approach to Technology Digital Camera Ownership and General Photography Habits Digital Camera Ownership Type of Digital Camera Used Most Often Type of Photographer Number of Digital Camera Photos Captured Number of Camera Phone Photos Captured Digital Photo Storage Activities Performed with Digital Images General Photo Printing Habits Respondents who Print Photos Reasons for Printing Source of Digital Photos that are Printed Printing Location Reasons for Printing at Various Locations Number of Photos Printed at Various Locations Sizes of Photo Prints Perceived Best Method for Photo Printing Anticipated Change in Printing Volumes Home Photo Printing Respondents Who Print Photos at Home Types of Printers Used Importance of Photo Printing Ability Brand Future Purchasing Intentions Printer Features What Photo Prints are Used For Paper and Ink Retail Photo Printing: Photo Kiosk Print Stations Respondents Who Print Photos at Photo Kiosk Print Stations Reasons for Using Photo Kiosk Print Stations Benefits of Photo Kiosk Print Stations Sizes of Photos Frequency of Use and Number of Prints Produced How Photos Are Transferred Locations of Photo Kiosk Print Stations Reasons for Choosing Location Retail Photo Printing: Photo Labs Respondents Who Print Photos at Retail Photo Labs Locations of Retail Photo Labs Sizes of Photos Method of Photo Delivery How Photos are Transferred/Provided Frequency of Use and Number of Prints Produced Online Photo Printing Respondents Who Order Prints Online Net-to-Retail Option Net-to-Mail versus Net-to-Retail Preferred Location for Net-to-Retail Net-to-Retail Services Used Frequency of Use and Number of Prints Produced Respondents Who Do Not Print Photos Reasons for Not Printing Digital Photos Method for Viewing Digital Photos Most Likely Printing Method Photo Merchandise Where Photo Gifts were Purchased/Produced Amount Spent on Photo Gifts Reasons for Not Ordering Photo Gifts Conclusion
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