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Exploring the State of the Global Marketing Print Management Market
Our Price: $3,995.00

The marketing print management market - also known as the print brokering and strategic print sourcing market - is in an unprecedented state of transition. Print's place in modern marketing campaigns is transforming, competing with other channels for marketing dollars. InfoTrends interviewed nearly 40 executives worldwide with a stake in this market and determined that the future of print management will depend upon the clever use of technology to help guide client spending, value-added services that address individual client goals and pain points, and transparent pricing that demonstrates the value of a print management partnership.