Action cameras have evolved beyond extreme sports into the everyday lives of ordinary people allowing them to tell their stories from their point of view. For some, these cameras are feeding into the "selfie" phenomenon by allowing them to transcend still images to videos of themselves. To date, cameras and accessories have been the main sale drivers. But as more video is captured opportunities are opening up for software, apps, and services that help consumers to edit, store, share, and even live-stream their videos.
Looking ahead, the point-of-view market will be expanding into new territories. We expect to see new implementations and applications of POV devices, particularly in the way of new form factors, such as wearable cameras and heads up displays, new features introduced that take advantage of new imaging technologies and instant connectivity, and new services that support the sharing, editing, storage, organization and management of the content collected from everyday life.