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| This report provides InfoTrends’ forecast for the Western European consumer digital camera market in terms of units, revenues, and average selling prices. This document provides breakouts for price segments, point & shoot cameras, and digital SLRs. It includes a forecast for total European unit sales and separates this information by individual country. This document also provides analysis of the key market drivers and barriers, digital camera vendors, ongoing market issues, digital camera design, and technology trends. |
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Features
Executive Summary
Total Western Europe
France
Germany
Italy
Spain
United Kingdom Introduction Regions of Coverage Digital Camera Product Segmentation Definitions
General Terms
Photographer Types Assumptions
Digital Camera Features
Average Selling Price
Pixel Resolution
Economic Influences
Retirement Rates
Camera Phones Methodology General Trends
Access to a Computer
Internet and Broadband Penetration
The Western European Economy
Major Currencies vs. the Euro The Digital Camera Market: 2008 Trends
High Resolution Itself Does Not Warrant a Premium Price
Own Label Cameras Maintain Their Position in the Market
Maturing Market Conditions and Longer Replacement Cycles
Channels for Digital Cameras
Many Digital Cameras are Bought as Gifts
Market Drivers and Barriers: Repeat Buyers
Drivers
Affordable Cameras Speed Up Replacement Cycles
Cameras Can Be Purchased Anywhere
Strong Brands Sell Cameras
Short Repurchase Cycles Keep the Market Buoyant
The Global Economic Downturn
Digital Camera Hand-Me-Downs Make Way for New Purchases
Barriers
Slowing Replacement Cycles
Innovation Slowdown
Current Economic Conditions
Camera Phones are Good Enough for Some Consumers Market Drivers and Barriers: First-Time Buyers
Drivers
A Steady Trickle of First-Time Buyers Enter the Market
Low Prices Make Digital Cameras Affordable to All Consumers
Camera Phones Drive Sales of Digital Cameras
Barriers
Photography is Unimportant to Some
Camera Phones Meet the Needs of Cash-Strapped, Tech-Savvy Youngsters Western European Consumer Digital Camera Market Forecast
Unit Shipments
Year-End Installed Base
Revenues
Average Selling Price
Household Penetration
Repeat vs. First-Time Buyers
Digital SLRs vs. Point & Shoot Models
Unit Shipments
Revenues
Average Selling Price
Price Segment Trends
Vendor Market Share
Canon
Fujifilm
Kodak
Nikon
Olympus
Panasonic
Samsung
Sony
Other Vendors Forecast by Country
France
Unit Shipments
Year-End Installed Base
Revenues
Average Selling Price
Household Penetration
Vendor Market Share
Germany
Unit Shipments
Year-End Installed Base
Revenues
Average Selling Price
Household Penetration
Vendor Market Share
Italy
Unit Shipments
Year-End Installed Base
Revenues
Average Selling Price
Household Penetration
Vendor Market Share
Spain
Unit Shipments
Year-End Installed Base
Revenues
Average Selling Price
Household Penetration
Vendor Market Share
United Kingdom
Unit Shipments
Year-End Installed Base
Revenues
Average Selling Price
Household Penetration
Vendor Market Share Conclusion Appendix: Data Tables
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