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| This document provides an in-depth analysis of InfoTrends’ first consumer survey on the use of social networks and the photo sharing activities that occur on these sites. Fielded in March 2009, this Web survey received responses from 1,810 qualified participants, including 885 who use at least one social networking site on a regular basis. Respondents were also asked about other methods of photo sharing, including e-mail, traditional online photos services, home networks, and viewing on a television screen. |
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Features
Key Highlights Executive Summary Social Networks Photo Sharing on Social Networks Other Methods of Sharing and Viewing Photos Online Photo Storage Introduction Methodology Survey Demographics Sources of Skew Mean vs. Median Survey Findings Demographic Profile: Social Network Users Age Gender Household Income Education Type of Photographer Approach to New Technologies Picture-Taking Behaviors Digital Camera Activity Camera Phone Activity General Social Network Awareness Non-Users of Social Networking Sites Regular Social Network Users Percentage of Respondents Who Are Regular Social Network Users Social Networking Sites Used Number of Sites Used Reasons for Using Social Networking Sites Importance of Social Networking Reasons for Choosing a Social Networking Site Time Spent Using Social Networking Sites Social Online Activities Photo Sharing on Social Networks Tagging Photos Privacy Photo Resolution Photo Printing Activities and Photo Merchandise Other Methods of Electronic Photo Sharing Sharing Methods Used Perceived Best Methods for Photo Sharing Viewing Others’ Photos Online Photo Sharing and the Connected Consumer Experience Home Networks Television Viewing Mobile Viewing Viewing by Device Photo Storage Online Storage for Important Photos Interest in Centralized Online Storage Services Trusted Providers Recommendations and Conclusion
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