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| The term “TransPromo” is used to describe documents that include marketing, educational, informational, or other messaging presented alongside transaction information—whether in print or online. This strategic assessment is designed to familiarize readers with the challenges confronted by today’s marketing executives, the importance of transaction documents as a communications tool, and provide a better understanding of the TransPromo concept. |
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Features
Introduction The Marketing Communication Challenge Transaction Documents
Definition
Cutting through the Clutter
Relevant Consumer Touchpoints
Managing the Customer Relationship Lifecycle What is TransPromo?
The History of TransPromo
TransPromo Benefits
The TransPromo Opportunity Key Considerations and Enablers
Achieving Organizational Alignment
The Right Offer for the Right Recipient
Measurement and Tracking
Digital versus Offset Printing
Worldwide Placements of Ultra High-Volume Production Color Devices
Enterprise TransPromo Publishing Systems
The Lifecycle Discussion
Making the Complex Simple TransPromo… Why Now?
TransPromo Benefits
Cost-Effectiveness
A Post-Sales Communication
Call Center Cost Savings
Personalization Attracts Attention!
The e-Presentment Migration
Increased Personalization = Increased Response Rate
Targeting Customers to Build Loyalty and Retention Multi-Channel Marketing Campaign Management QR Codes Conclusion Appendix: TransPromo Examples
Humana, Inc.
UMassFIVE
Veterinary Metrics
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