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  Key Highlights from Trans Meets Promo: A European Perspective
 
 
Pages: 19
Tables & Figures: 16
Service: TransPromo Consulting Service
Published: October 2009


Our Price: $199.00

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Description
 
InfoTrends recently completed a client-sponsored study entitled Trans Meets Promo: A European Perspective. It focuses on consumers, billers, marketers, and print service providers in six Western European economies – Belgium, France, Germany, Italy, Sweden, and the United Kingdom. High-level results of this study were presented at the 2009 European TransPromo Summit in Brussels, Belgium. This document serves as a summary of that presentation.
 
Features
  • Figure 1: Which of the following types of mail pieces do you typically discard without opening or reading?
  • Figure 2: How many transaction documents to you receive in a typical month?
  • Figure 3: If given the choice, how would you prefer to receive your bills and statements? (Segmented by Country)
  • Figure 4: Approximately how much time (in minutes) do you spend reviewing each of your monthly statements?
  • Figure 5: How do you expect your use of online bills and statements to change?
  • Figure 6: Which method of bill payment do you use most often?
  • Figure 7: What was the primary reason that you contacted the provider about a bill or statement?
  • Figure 8: How do you feel about receiving TransPromo documents?
  • Figure 9: How familiar are you with the term “transpromotional”?
  • Figure 10: How many individual sheets do you currently send per envelope? What do you expect this number to be in 2011?
  • Figure 11: Approximately what percentage of your transactional print volume is digitally printed today, and how will this change in the future?
  • Figure 12: Why do you use color on bills and statements?
  • Figure 13: When selecting an external service provider, what are the most important factors that you consider?
  • Figure 14: Approximately what percentage of your customers would you expect to use electronic presentment today and in the future?
  • Figure 15: How do you expect your spending on the following types of transactions to change between now and 2010?
  • Figure 16: Have you seen an improvement in your response rate due to targeting tools?

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