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This document provides an in-depth analysis of the results from InfoTrends’ 2009 Online Photo Service End-User Study, which was conducted in June. This survey questioned consumers about their online photo service adoption as well as usage habits pertaining to photo sharing and printing. Where appropriate, this document will also consider how this study compares to the results obtained from our 2008 study on the same topic.
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Features
Key Highlights Executive Summary
Demographics
General Photography Activities
Digital Photo Printing
Photo Uploading Habits
Online Photo Viewing
Online Photo Ordering Introduction Methodology
Sources of Skew
Mean vs. Median Banner Point Definitions Survey Findings
Respondent Demographics
Age
Gender
Household Income
Children in Household
Type of Photographer
Approach to New Technologies
Digital Camera Ownership
General Photography Activities
Digital Cameras
Camera Phones
Digital Photo Printing
Perceived Benefits of Various Printing Locations
Locations for Printing Digital Photos
Number of Digital Photos Printed
Photo Printing Costs
Number of Photos Printed at Various Locations
When Photos are Printed at Various Locations
Photo Storage and Archival
Current Storage Methods
Long-Term Storage Methods
When Respondents Expect to Actively Follow their Long-Term Storage Plan
Photo Uploading Habits
Use of Online Services for Photo Upload
Photo Uploaders vs. Non-Uploaders: Demographic Breakdown
Reasons for Not Uploading Photos
Site(s) Used for Uploading
Reasons for Uploading Photos
Frequency of Uploading
Number of Photos Uploaded
Frequency of Visits to Online Photo Sites After Uploading
Purchase of CD/DVD Backups
Use of Software to Simplify Photo Uploading Process
Use of Online Image Editing Sites
Importance of Various Features/Activities
Online Photo Viewing Habits
Viewing Others’ Photos Online
Demographic Breakdown of Viewers vs. Non-Viewers
Method of Viewing
Sites Used for Viewing
Activities Performed with Viewed Photos
Amount of Time Spent Viewing Photos
Online Photo Ordering Habits
Prevalence of Online Photo Print Ordering
Demographic Breakdown of Online Photo Printers
Reasons for Not Ordering Photo Prints Online
Whose Photos Are Ordered Online?
Sites Used for Ordering Photo Prints
Frequency and Volume of Orders
Amount Spent on Online Print Orders
Net-to-Mail vs. Net-to-Retail
Prepaid Print Plans
Video Uploading Habits
Site Acceptance of Video Clips
Whether Respondents have Uploaded Digital Videos
Type of Camera Used to Capture Videos
Sites to which Digital Videos are Uploaded Conclusion
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