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| This document provides an analysis of the results from InfoTrends’ 2009 U.S. Photo Merchandise End-User Survey. In conducting this study, InfoTrends surveyed 1,915 Internet-connected households in the United States from September 30 to October 9, 2009. This report considers whether end-users have purchased photo merchandise, what types of photo merchandise are the most popular, and future purchasing intentions for products of this type. It also includes a section on respondents who have not purchased photo merchandise products in the past year and explores their future propensity for doing so. |
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Features
Key Highlights Executive Summary
Demographics
Photo Merchandise Buyers
Photo Cards
Photo Books
Photo Calendars
Specialty Photo Prints
Photo Merchandise Non-Buyers Introduction Methodology
Sources of Skew
Mean vs. Median General Definitions
Photo Cards
Photo Books
Photo Calendars
Specialty Photo Prints Banner Point Definitions Respondent Demographics
Age and Gender
Household Income
Presence of Children
Type of Digital Camera Used Most Often Demographics: Photo Merchandise Buyers vs. Non-Buyers Photo Merchandise Buyers
General Questions
Percentage of Respondents Who Have Purchased Photo Merchandise
Technology Adopter Type
Photographer Type
Types of Photo Merchandise Received
Experience with Photo Merchandise
Most Important Considerations
Photo Cards
Number of Purchases
Average Number of Cards per Order
Amount Spent
Purchasing Locations
Purchasing Occasions
Content Added
Satisfaction with Photo Card Purchases
Likelihood of Future Purchases
Whether Lowest Price is Always Sought
Features for Which Respondents are Willing to Pay More
Anticipated Change in Spending over Next 12 Months
Photo Books
Number of Purchases
Total Number of Books Ordered
Average Number of Pages and Pictures
Size of Photo Book
Amount Spent
Purchasing Locations
Content Added
Purpose for Which Photo Book was Purchased
Purchasing Occasions
Satisfaction with Photo Book Purchases
Likelihood of Future Purchases
Whether Lowest Price is Always Sought
Features for Which Respondents are Willing to Pay More
Interest in Longer-Term Archival Solution
Anticipated Change in Spending over Next 12 Months
Photo Calendars
Number of Purchases
Total Number of Calendars Ordered
Amount Spent
Purchasing Locations
Types of Calendars Purchased
Purpose for Which Photo Calendar was Purchased
Purchasing Occasions
Content Added
Satisfaction with Photo Calendar Purchases Likelihood of Future Purchases
Whether Lowest Price is Always Sought
Features for Which Respondents are Willing to Pay More
Anticipated Change in Spending over Next 12 Months
Specialty Photo Prints
Number of Purchases
Total Number of Specialty Photo Prints Ordered
Amount Spent Purchasing Locations
Purpose for Which Specialty Photo Prints were Purchased Purchasing Occasions
Content Added
Sizes Ordered
Likelihood of Future Purchases
Whether Lowest Price is Always Sought
Features for Which Respondents are Willing to Pay More
Anticipated Change in Spending over Next 12 Months Photo Merchandise Non-Buyers
Reasons for Not Purchasing Photo Merchandise
Likelihood of Purchasing Photo Merchandise in the Future
Factors that Would Make Respondents More Interested in Photo Merchandise Conclusion Appendix: Photo Merchandise Buyers at a Glance
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