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  Realizing the Mobile Marketing Opportunity: Strategies and Technologies - US
 
 
Pages: 15
Service: Production Workflow & Custom Communications
Published: February 2010

 



Our Price: $199.00

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Description
 
As mobile devices become more functional and ubiquitous in everyday life, new opportunities present themselves for marketers and service providers to reach audiences in interesting, interactive, and informative ways. This analysis dives into a number of top strategies and technologies being utilized today in the mobile marketing space, including text messaging, mobile formatted Web sites, mobile ad networks, and mobile apps, as well as how print and marketing service providers can get in the game.
 
Features
  • Introduction
  • Understanding Mobile Marketing Technology and its Uses
    Text Messaging
    Common Short Codes
    Measurement and Metrics
    Text-to-Donate
    Mobile-formatted Web sites
    Mobile Ad Networks
    Google AdWords
    Mobile-specific Ad Networks
    Mobile Application Considerations
    Mobile Application Development
    Market Share and Growth
    Delivery Mechanism
    Device Features
    Continued Development and Improvement
    Impact of the iPad
    Launch and Promote Your App
  • Mobile Considerations for Print and Marketing Service Providers
    Text Messaging
    Mobile-formatted Web sites
    Mobile Ad Networks
    Mobile Application Development
  • Conclusion

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