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  Realizing the Mobile Marketing Opportunity: Strategies and Technologies - US
 
 
Pages: 15
Service: Production Workflow & Custom Communications
Published: February 2010

 



Our Price: $199.00

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Description
 
As mobile devices become more functional and ubiquitous in everyday life, new opportunities present themselves for marketers and service providers to reach audiences in interesting, interactive, and informative ways. This analysis dives into a number of top strategies and technologies being utilized today in the mobile marketing space, including text messaging, mobile formatted Web sites, mobile ad networks, and mobile apps, as well as how print and marketing service providers can get in the game.
 
Table of Contents
Introduction
Understanding Mobile Marketing Technology and its Uses
Text Messaging
Common Short Codes
Measurement and Metrics
Text-to-Donate
Mobile-formatted Web sites
Mobile Ad Networks
Google AdWords
Mobile-specific Ad Networks
Mobile Application Considerations
Mobile Application Development
Market Share and Growth
Delivery Mechanism
Device Features
Continued Development and Improvement
Impact of the iPad
Launch and Promote Your App
Mobile Considerations for Print and Marketing Service Providers
Text Messaging
Mobile-formatted Web sites
Mobile Ad Networks
Mobile Application Development
Conclusion

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