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| This document discusses the results of InfoTrends' 2011 end- user video survey. It considers the videography habits of respondents who own digital camcorders, as well as digital cameras or camera phones with video capabilities. It compares digital videographers to non-videographers to illuminate the differences between the two groups and considers the impact that primary videography device has on demographics. Lastly, it discusses the video capture habits of today's consumers and considers how these habits have changed since our previous studies. This document provides manufacturers of digital videography devices with a snapshot of the consumer video capture market and offers insight and advice for best practices. |
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Table of Contents
- Key Highlights
- Executive Summary
Digital Videographers vs. Non-Videographers
Primary Videography Device
Camcorder Users
Other Video Devices
Future Purchasing Plans
- Introduction
- Recommendations
- Methodology
Sources of Skew
Mean vs. Median
- Survey Findings
Camera Ownership
Demographics: Digital Videographers vs. Non-Videographers
Age
Gender
Household Income
Presence of Children
Technology Adopter Type
Ownership of Other Devices
Type of Photographer
Demographic Summary
Digital Videographers: Primary Videography Device
Age
Gender
Race
Household Income
Presence of Children
Technology Adopter Type
Type of Photographer/VideographerCamcorders
Frequency of Use
Video Subjects
Number of Videos Shot
Average Length
Activities Conducted with Videos
How Videos are Viewed
Methods for Sharing Videos
Type of Camcorder Owned
Standard Definition vs. High Definition
Duration of Ownership
Brand
Still Photo Capture
Camcorder Features
First, Replacement, or Additional Camcorder
Purchasing Location
Purchase Price
Features and Factors that Influenced the Purchasing Decision
Digital Cameras and Mobile Phones
Frequency of Use
Video Subjects
Number and Length of Videos
Percentage of Videos Saved, Edited, and Shared
HD Video Capture among Digital Camera Owners
HD Video Capability
Importance of HD Video Capture
Future Purchasing Plans
Near-Term Purchasing Intentions
Timeline for Purchase
Type of Device
Importance of HD Video Capture
Reasons for Purchasing a Digital Camera or Mobile Phone to Shoot Video
Anticipated Purchase Price
Brand
Color
Importance of Interchangeable Lenses
- InfoTrends' Opinion
- Appendix: Definitions
Technology Adopter Types
Photographer/Videographer Types
- About the Authors
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