For over a decade, InfoTrends has been conducting end-user surveys to track the adoption and usage of digital cameras. Behaviors are not always predictable, so a useful part of this research is tracking how the market changes from year-to-year as a result of new products, prices, and increased consumer awareness. Our research indicates that digital cameras are now fully-entrenched in the mainstream market. Since technologies are continually changing, staying abreast of industry trends is a critical part of any vendor's marketing plan.

This document analyzes InfoTrends' 2011 Digital Still Camera End-User survey for the United States. It explores digital camera ownership rates, digital photography habits, and future purchasing intentions. This report offers advice for digital camera manufacturers so that they can develop new products with feature sets that consumers will respond to.

• Key Highlights
• Executive Summary
• Recommendations
  Digital Cameras Need to Get Connected
  Repeat Buyers Continue to Be the Bread and Butter for DSC Vendors
  Clearly Spell Out the Benefits of an Upgrade for Repeat Purchasers
  Target the Younger Demographics
  New Features Need to Address Existing Inadequacies
• Introduction
• Methodology
  Sources of Skew
  Mean vs. Median
• Survey Findings
  Demographics: Total Respondents, Digital Camera Owners, and Non-Owners
  Age and Gender
  Household Income
  Presence of Children
  Technology Adopter Type
  Types of Cameras Owned
  Demographic Summary
  Digital Camera Owners
  Photographer Type
  Frequency of Camera Use
  First, Replacement, or Additional Camera
  Replacement Digital Camera Owners
  Additional Digital Camera Owners
  General Camera Specifications
  Type of Camera
  Resolution
  Purchase Price
  Purchasing Location
  Brand
  Brand Loyalty
  Features/Factors that Influenced Purchasing Decision
  Special Features
  Complaints about Current Camera
  Digital Photography Activities
  Number of Photos Captured
  Activities Performed with Photos
  Photo Viewing
  Photo Editing
  Photo Sharing
  Photo Printing
  Video Capture
  Frequency of use
  Video format
  Interchangeable Lens Cameras
  Photo Storage
  Photo Loss and Recovery
  Future Purchasing Plans
  Timeline for Purchasing a New Camera
  Digital camera owners
  Non-owners
  Impact of the Economy
  Type of Camera
  Brand
  Desired Features
  Looking Forward
• InfoTrends' Opinion
• About the Author