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| Market Pulse is a series of research deliverables that InfoTrends has created to track the global marketplace. This document provides an overview of the office equipment and supplies markets in the Middle East & Africa. Equipment/supplies vendors and software providers can leverage the information in this report to hone their sales and marketing strategies in this region. |
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Table of Contents
- Key Highlights
- Executive Summary
- Introduction
About Market Pulse
Survey Methodology
- Regional Background
- Recommendations
- Survey Findings
Demographics
Role in IT Decisions
Job Title
Company Information
Number of Employees
Major IT Initiatives
"Green" Initiatives
Mobile Knowledge Workers
Hardware Questions
Black & White versus Color
Most Recent Purchase
Replacement Cycle
Future Purchasing Plans and Expectations
Paper Questions
Frequency of Printing on A3 Paper
Change in Paper Consumption
Toner and Ink
Primary Purchasing Location
OEM versus Aftermarket Supplies
Counterfeit Cartridges
Future Expectations
Anticipated Change in Various Activities
Investment Plans
The Economy
- InfoTrends' Opinion
- About the Authors
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