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| As is the case in so many other industries, the professional digital photography market is undergoing a number of shifts. Although the pro photography market has historically been dominated by older males, the mix is beginning to change. Females are beginning to permeate the industry, and many of them represent the younger demographics. A number of photo professionals also work on a part-time basis, and part-time photographers tend to behave differently than full-time pros.
This document analyzes InfoTrends' 2011 Professional Photographer survey. It considers the behaviors of professional photographers, including the equipment that they own, their photo capture and printing habits, their videography behaviors, use of the Internet, the types of software products that they use, and photo merchandise offerings. This report discusses current and future trends in the pro photography market, and offers advice that digital camera vendors and professional photographers can leverage to increase their own revenues.
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Table of Contents
- Key Highlights
- Executive Summary
- Introduction
- Methodology
Sources of Skew
Mean vs. Median
- Recommendations
- Survey Findings
Full-Time Versus Part-Time
Respondent Demographics
Gender and Age
Primary Business
Job Title
Length of Time in Profession
Trade Association Membership
Trade Magazine Subscriptions
Number of Employees
Areas of Specialization
Annual Revenues
Key Sources of Business Revenue
General Camera Questions
Duration of Use
Digital Interchangeable Lens Camera Models Owned
Primary Camera Type
Model Name
Sensor Resolution
Reason for Selecting Newest DILC
Areas of Improvement
Interchangeable Lenses
Number of Lenses Owned
Brands Owned
General Photography Habits
Number of Images Captured
Percentage of Image Capture that is Digital
Format of Digital Images
Images Saved, Edited, Uploaded, and Printed
Video Capture
Whether Video is Offered as a Service
Types of Cameras Used for Video Capture
Number of Videos Captured
Videos Saved, Edited, and Uploaded
Situations for Shooting Videos
Video Editing Software
Photo Printing
Printing Locations
Number of Proofs and Final Prints Generated
Photo Merchandise
Option to Create Photo Merchandise
Sources of Revenue
Image Editing and Software
Operating System
Computer Brand Used for Image Editing and Photo Management
File Formats for Image Editing
Image Editing Software Used
Tasks Handled Using Photo Software
Use of the Web
Types of Sites Used
Functions of Online Services
Percentage of Business Revenues Generated by the Web
Photo Equipment Purchases
Annual Expenditures on Equipment and Software
Future Purchasing Plans
- InfoTrends' Opinion
- About the Authors
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