As is the case in so many other industries, the professional digital photography market is undergoing a number of shifts. Although the pro photography market has historically been dominated by older males, the mix is beginning to change. Females are beginning to permeate the industry, and many of them represent the younger demographics. A number of photo professionals also work on a part-time basis, and part-time photographers tend to behave differently than full-time pros.

This document analyzes InfoTrends' 2011 Professional Photographer survey. It considers the behaviors of professional photographers, including the equipment that they own, their photo capture and printing habits, their videography behaviors, use of the Internet, the types of software products that they use, and photo merchandise offerings. This report discusses current and future trends in the pro photography market, and offers advice that digital camera vendors and professional photographers can leverage to increase their own revenues.