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| Today's consumers can now view, edit, store, and share their photos and videos via completely electronic means. Although this has certainly had an impact on photo printing habits, photo prints and photo merchandise remain an important part of many consumers' lives. This document provides an in-depth look into photo uploading, sharing, and online photo printing habits among U.S. consumers. It also explores how social networking sites and online photo services are used for sharing and viewing photos and videos. Lastly, it discusses how photo sharing sites can capitalize on the revenue opportunities provided by photo prints and photo merchandise. |
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Table of Contents
- Key Highlights
- Executive Summary
- Introduction
- Recommendations
- Methodology
- Survey Findings
Respondent Demographics
Age
Gender
Annual Household Income
Presence of Children
Technology Adopter Type
Type of Photographer
General Photography Habits
Types of Digital Cameras Owned
Primary Camera
Number of Photos Taken
Number of Photos Printed
General Internet Activities
Amount of Time Spent Online
Percentage of Online Time Devoted to Photo-Related Activities
Photo-Related Activities
Social Networking Sites in Regular Use
Photo Uploaders
Percentage of Photo Uploaders by Demographics
Site Used Most Frequently for Photo Uploading
Number of Sites Used for Photo Uploading
Reasons for Uploading Photos
Frequency of Uploading
Number of Photos Uploaded
Online Photo Viewers
Percentage of Online Photo Viewers by Demographics
Method of Viewing
Site Used Most Frequently for Online Photo Viewing
Activities Performed with Viewed Photos
Frequency with which Photos are Viewed
Online Photo Printers
Percentage of Online Photo Printers by Demographics
Site Most Commonly Used for Ordering Photo Prints
Reasons for Choosing a Site for Ordering Photo Prints
Number of Times Prints are Ordered per Year
Number of Prints Ordered Each Time
Amount Spent Per Online Photo Print Order
How Online Photo Printing Will Change
Ordering Prints from Facebook
Video Uploading and Sharing
Percentage of Video Uploaders
Types of Cameras Used to Shoot Videos
Sites Used for Video Upload
Frequency of Video Editing
Preference for Photo and Video Organization
Photo Gifts and Merchandise
Percentage of Photo Merchandise Buyers
Types of Photo Merchandise Ordered
Primary Site for Ordering Photo Merchandise
Reasons for Favoring Primary Site
- InfoTrends' Opinion
- About the Authors
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