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When Quark was acquired by private equity firm Platinum Equity in August 2011, it gave the company a stronger financial position to pursue acquisitions as it aggressively targeted enterprise customers. At the time of the acquisition, InfoTrends speculated that Quark’s acquisition targets would align with its strategies related to enterprise publishing and digital publishing, while complementing its existing core technologies.
On May 29, 2012, less than a year after the Platinum Equity move, Quark announced the acquisition of U.K.-based digital publishing solutions developer Mobile IQ for an undisclosed sum. This acquisition gives Quark an integrated platform for creating, managing, and distributing interactive digital publications to mobile devices, along with a high-profile client list and use cases that can help accelerate deals. |
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