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| When the term "TransPromo" was coined over five years ago - and as excitement ramped up around this concept - there were high hopes that the result would be rapid adoption of this technique to increase the value and relevance of transactional documents. While the concept remains intriguing, in practice it is not as simple as it seems for many enterprises. InfoTrends spoke with providers of transactional printing services, transactional document issuers, suppliers to the industry, and other industry experts to get a pulse on the latest TransPromo trends. This analysis summarizes what we learned, provides links to valuable resources, and recommends actions that could finally see critical mass adoption by issuers of transactional documents. |
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Table of Contents
- Introduction
Key Findings
Recommendations
- Revisiting the Definition and Theory around TransPromo
- Spotty Adoption
- Organization Barriers Remain a Major Factor
- Policies Make a Difference in U.S.
- Humana: Thriving as a Result of Successful Execution
- Color Changes Everything
- Cathedral Corporation: Transforming Customer Communications
- Supplier Initiatives
Ricoh's Precision Marketing Offers New Services to the Utility Industry
Pitney Bowes MarketSpace Web Platform
NEPS Rightsourcing Model Offers Build/Operate/Transfer Option
- Recommendations for Success
- InfoTrends' Opinion
- About the Author
- Contributing Analyst
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