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| Marketers of all sizes are seeking providers that can create automated programs to welcome new customers, cross-sell and upsell, nurture new leads, increase customer satisfaction, and win back customers. Print service providers have an opportunity to provide services to marketers that enable them to automate their marketing and lead generation efforts. Large enterprises have been the early adopters of marketing automation as they possess the volume and resources to support this level of automation. However, the introduction of cloud-based marketing automation software tools is capturing the attention of the small and medium business (SMBs) market. This paper will present research findings from InfoTrends' Capturing the SMB Marketing Automation Opportunity, which highlights the opportunity for print service providers in targeting SMB firms with marketing automation solutions. |
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Table of Contents
- Introduction
Key Highlights
- The Marketing Automation Opportunity
- Defining Marketing Automation
- Capturing the Attention of SMB Marketers
- SMB Adoption of Marketing Automation
- Marketing Automation Providers
- Getting Started
Multi-channel Approach
Measurement and Communication of Success
A Consultative Approach
- InfoTrends' Opinion
- About the Author
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