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| This document provides an analysis of the results from InfoTrends’ 2012 U.S. Photo Merchandise End-User Survey. In conducting this study, InfoTrends surveyed 1,574 Internet-connected households in the United States in April 2012. This report analyzes photo merchandise buyers and non-buyers, the types of photo merchandise that are the most popular, satisfaction levels with current products and future purchasing intentions. |
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Table of Contents
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Key Highlights
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Executive Summary
Photo Cards
Photo Books
Photo Calendars
Specialty Photo Prints
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Introduction
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Recommendations
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Methodology
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Survey Findings
Photo Merchandise Buyers vs. Non-Buyers
Respondent Demographics
Age
Gender
Household Income
Presence of Children
Approach to New Technologies
Demographics at a Glance
Photographic Behaviors
Type of Photographer
Primary Camera
Number of Photos Captured
Photographic Behaviors at a Glance
Types of Photo Merchandise Received
Photo Merchandise Buyers
Experience with Photo Merchandise
Most Important Considerations
How Respondents First Learned about Photo Merchandise
Photo Cards
Definitions
Number of Orders
Number of Cards per Order
Amount Spent per Year
Purchasing Locations
Preferred Purchasing Method
Purchasing Occasions
Satisfaction with Purchases
Whether Lowest Price is Always Sought
Likelihood of Future Purchases
Anticipated Change in Spending
Photo Books
Definition
Number of Orders
Number of Books Ordered
Amount Spent per Year
Average Number of Pages and Pictures
Type of Cover
Purchasing Locations
Preferred Purchasing Method
Purchasing Locations
Purchasing Multiple Copies of the Same Photo Book
Satisfaction with Purchases
Anticipated Changes in Spending
Photo Calendars
Definition
Number of Orders
Total Number of Calendars Ordered
Amount Spent per Year
Purchasing Locations
Preferred Purchasing Method
Types of Calendars Purchased
Purchasing Occasions
Purchasing Multiple Copies of Same Calendar
Satisfaction with Purchases
Whether Lowest Price is Always Sought
Likelihood of Future Purchases
Anticipated Change in Spending
Specialty Photo Prints
Definitions
Number of Orders Placed
Number of Specialty Photo Prints Ordered
Amount Spent per Year
Purchasing Locations
Preferred Purchasing Method
Purchasing Occasions
Purchasing Multiple Copies of the Same Specialty Photo Prints
Sizes Ordered
Whether Lower Prices are Always Sought
Likelihood of Future Purchases
Anticipated Change in Spending
Photo Merchandise Non-Buyers
Reasons for Not Purchasing Photo Merchandise
Future Purchasing Intentions
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InfoTrends' Opinion
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Appendix: Photo Merchandise Buyers at a Glance
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About the Authors
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