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| This document provides an analysis of photo merchandise data from InfoTrends’ 2012 European Digital Photography End-user Survey as well as historical data taken from 2009-2011 surveys. The survey was conducted among Internet-connected households in France, Germany, Italy, and the United Kingdom. This report examines consumer photo merchandise buying behaviours and highlights consumers’ motivations for purchasing photo merchandise items. This report also considers the challenges and prospects that may lie in the photo merchandise market. |
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