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  2012 U.S. Photo Printing End-User Survey
 
 
Contents: 53 page Analysis with 45 Tables & Figures; Demographic Data Tabs; Usage Data Tabs
Published: October 2012

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Description
 
The photo printing market has been facing declining volumes over the past few years. There are some consumers who simply do not see a need for printed photos when they can view and share photos electronically in many different ways, and this group of individuals is expected to grow ever larger in today’s digital age. Despite some discouraging signs, the photo printing market continues to have some bright spots. Some demographic groups are substantially more likely to print photos than others, and many consumers also consider hard-copy prints to be an excellent way to preserve and easily access their most important photos.

This report highlights the results of InfoTrends' most recent U.S. Photo Printing survey. It considers how photo printers compare to non-printers, discusses the various methods that are used for printing photos, and explores how current trends and expectations may shape the photo printing market of the future.
 
Table of Contents
  • Executive Summary
    Key Highlights
    Recommendations
  • Introduction
  • Survey Methodology
    Sources of Skew
  • Digital Camera Ownership
  • General Photo Printing Habits
  • Demographics
    Age and Gender
    Household Income
    Presence of Children
    Approach to New Technologies
  • Digital Camera Ownership and Use
    Primary Camera
    Type of Photographer
    Number of Digital Photos Captured
    Percentage of Photos Saved, Shared, Organized, Printed, and Edited
    Photo Storage
  • General Photo Printing Habits
    Share of Photo Printers
    Reasons for Printing
    Source of Printed Photos
    Printing Locations
    Reasons for Printing at Various Locations
    Perceived Best Method for Photo Printing
  • Home Photo Printing
    Types of Printers Used
    Importance of Ability to Print Photos
    Brand
    Future Purchasing Plans
  • Retail Photo Printing
    Kiosk Print Station Photo Printing
    Share of Respondents Who Use Photo Kiosk Print Stations
    Reasons for Using Photo Kiosk Print Stations
    Frequency of Use and Number of Prints Produced
    Location of Primary Photo Kiosk Print Station
    Retail Photo Labs
    Share of Respondents Who Print Photos at Retail Photo Labs
    Locations of Retail Photo Labs
    Frequency of Use and Number of Prints Produced
  • Online Photo Printing
    Respondents Who Order Prints Online
    Net-to-Retail Option
    Preferred Method for Receiving Prints
    Net-to-Retail Services Used
    Frequency of Use and Number of Prints Produced
  • What Does the Future Hold?
    Hard-Copy versus Electronic Viewing
    Passing Photos on to Future Generations
  • InfoTrends' Opinion
  • Appendix
  • About the Authors

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