The photo printing market has been facing declining volumes over the past few years. There are some consumers who simply do not see a need for printed photos when they can view and share photos electronically in many different ways, and this group of individuals is expected to grow ever larger in today’s digital age. Despite some discouraging signs, the photo printing market continues to have some bright spots. Some demographic groups are substantially more likely to print photos than others, and many consumers also consider hard-copy prints to be an excellent way to preserve and easily access their most important photos.
This report highlights the results of InfoTrends' most recent U.S. Photo Printing survey. It considers how photo printers compare to non-printers, discusses the various methods that are used for printing photos, and explores how current trends and expectations may shape the photo printing market of the future.