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| This report details the results of InfoTrends' August 2012 end-user survey on social networks and photo/video sharing in the United States. It evaluates how regular users of social networking sites differ from non-users, explores how consumers are leveraging social networks, and discusses the general photography activities that are being performed on these sites. Where appropriate, results from previous years' surveys are compared to the results from this year's study to highlight changes that continue to shape this market. Operators of social networking and photo sharing sites, as well as vendors offering products and services to users of those sites, can use the insights in this report to better prepare themselves for consumers' evolving expectations. |
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Table of Contents
- Key Highlights
- Executive Summary
- Introduction
- Recommendations
- Survey Methodology
Sources of Skew
Mean vs. Median
- Survey Findings
General Awareness and Use of Social Networking Sites
Awareness
Use
Demographics
Age
Gender
Household Income
Presence of Children
Type of Photographer
Technology Adopter Type
Demographic Summary
Digital Camera Ownership and Use
Types of Cameras Owned
Photo Capture
Digital Photography Activities
Digital Video
Non-users of Social Networking Sites
Regular Users of Social Networking Sites
Sites Used
Hours of Use per Week
Reasons for Selecting Specific Social Networking Sites
Purposes for Using Social Networking Sites
Photo-related Activities
Video-Related Activities
Methods for Accessing Social Networks
Importance of Social Networking
Factors that Would Convince Respondents to Switch Sites
Photo Sharing on Social Networks
Video Sharing on Social Networks
Perceived Best Method for Sharing Photos and Video
Interest in Ordering Photo Prints/Merchandise
- InfoTrends' Opinion
- About the Authors
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