The potential for digital printing to influence the $165 billion printed textile market has long been promised, yet less than 1% of printed textiles are digitally printed today.

InfoTrends believes the time has finally come for digital technologies to significantly influence this market and is developing this multi-client study to answer key questions.

Digital printing has broken through from the proofing and prototyping market and is now viable for short-run production. The dominant production processes today are analog flatbed and rotary screen presses. Work currently produced on flatbed screen textile presses is now well within the capabilities of the latest generation of digital textile printers.

Demands from clients are also changing, and the combination of new demands and the technologies to meet them will transform the market. Understanding that transformation is crucial to being able to profit from it. We believe examples from adjacent printing markets such as VistaPrint and Mimeo in commercial printing, Build-a-Sign in signage and Ingram in books show the potential of digital printing to disrupt this market.