For over a decade, InfoTrends has been conducting end-user surveys to track the adoption and usage of digital cameras. Behaviors are not always predictable, so a useful part of this research is tracking how the market changes from year-to-year as a result of new products, prices, and increased consumer awareness. Our research indicates that digital cameras are now fully-entrenched in the mainstream market. Since technologies are continually changing, staying abreast of industry trends is a critical part of any vendor's marketing plan.
This document analyzes the results from InfoTrends' 2012 Digital Camera End-user Survey, which was conducted in September 2012. It considers the ways in which user demographics are changing, highlights the segments that should be targeted in various marketing efforts, and discovers what consumers are doing with their digital photos. When appropriate, we will also compare the results from our 2012 survey to the results from previous years' studies to obtain a greater understanding of how this market continues to change.