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  2012 Digital Camera End-user Survey - United States
 
 
Contents: 63 page Analysis with 49 Tables & figures plus 3 Data tabs
Published: February 2013
 
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Description
 
For over a decade, InfoTrends has been conducting end-user surveys to track the adoption and usage of digital cameras. Behaviors are not always predictable, so a useful part of this research is tracking how the market changes from year-to-year as a result of new products, prices, and increased consumer awareness. Our research indicates that digital cameras are now fully-entrenched in the mainstream market. Since technologies are continually changing, staying abreast of industry trends is a critical part of any vendor's marketing plan.

This document analyzes the results from InfoTrends' 2012 Digital Camera End-user Survey, which was conducted in September 2012. It considers the ways in which user demographics are changing, highlights the segments that should be targeted in various marketing efforts, and discovers what consumers are doing with their digital photos. When appropriate, we will also compare the results from our 2012 survey to the results from previous years' studies to obtain a greater understanding of how this market continues to change.
 
Table of Contents
  • Executive Summary
    Key Highlights
    Recommendations
    Connectivity Essential for Cameras to become Convenient Photo Sharing Devices
    Cameras Need to Get Smart
    Camera Upgrade and Repeat Purchasers are Essential to Success
    Camera Vendors Need to Think "Young"
    New Features Need to Address Old Shortfalls
  • Introduction
  • Methodology
    Sources of Skew
    Mean vs. Median
  • Survey Findings
    Demographics: Total Respondents, Digital Camera Owners, and Non-owners
    Age and Gender
    Household Income
    Presence of Children
    Technology Adopter Type
    Types of Cameras Owned
    Demographic Summary
    Digital Camera Owners
    Photographer Type
    Frequency of Camera Use
    First, Replacement, or Additional Camera
    Replacement Digital Camera Owners
    Additional Digital Camera Owners
    General Camera Specifications
    Type of Camera
    Resolution
    Purchase Price
    Purchasing Location
    Brand
    Features/Factors that Influenced Purchasing Decision
    Special Features
    Complaints about Current Camera
    Photo Activity
    Number of Photos Captured by Device
    Number of Photos Captured
    Activities Performed with Photos
    Photo Viewing
    Photo Editing
    Photo Sharing
    Photo Printing
    Video Capture
    Frequency of use
    Digital Interchangeable Lens Cameras (DILCs)
    Photo Storage
    Loss and Recovery
    Future Purchasing Plans
    Timeline for Purchasing a New Camera
    Digital Camera Owners
    Non-owners
    Impact of the Economy
    Type of Camera
    BrandDesired Features
    Looking Forward
  • InfoTrends' Opinion
  • About the Author

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