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  2012 U.S. Cloud Services End-User Survey
Pages: 49
Tables & Figures: 44
Published: March 2013
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This report details the results of InfoTrends' October 2012 end-user survey on U.S. consumers' awareness and usage of Internet-based cloud services for storing, protecting, accessing, and sharing various types of files - with an emphasis on personal photo files. It includes a demographic comparison of cloud service users and non-users, as well as insights into motivation for use, types of files stored, devices used for access, and pricing. This report will be useful to current cloud service operators as well as other vendors that may be considering the development or acquisition of online storage services.
Table of Contents
  • Executive Summary
    Key Findings
  • Introduction
  • Methodology
  • Definitions
    Cloud Services
    Cloud Service Users and Non-users
  • Survey Findings
    Respondent Demographics
    Household Income
    Marital Status and Children in Household
    Technology Ownership and Usage
    Technology Adoption
    Home Computer Operating System
    Mobile Phones and Tablets
    Photo and Video Activity
    Type of Photographer
    Photo Activity
    Video Activity
    Cloud Service Awareness and Perception
    General Awareness
    Cloud Service Awareness by Name
    Cloud Services Used
    General Questions for Cloud Service Users
    Motivation for Use
    Files Stored in Cloud Service(s)
    Cloud Service Access by Device
    Sharing Files from Cloud Services
    Personal Photos and Cloud Services
    Uploading Photos from Digital Cameras
    Uploading Photos from Mobile Phones
    Photo Resolution
    Cloud Services and Photo Activity
    Content Organization in the Cloud
    Content Aggregation
    Safety, Security, and Privacy
    Access by Others
    Pricing and Value
    Willingness to Pay for Cloud Services
    Paying for Cloud Services
    Cloud Service Non-users
    Reasons for Not Using Cloud Services
    Cloud Service Vendor Preferences
  • InfoTrends' Opinion
  • About the Author

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