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Road Map 2016: Customer Engagement Technologies

Contents: 10 page analysis
Published: January 2016
Our Price: $299.00

This road map contains a list of the top trends for customer communications and engagement related technology to watch for in 2016, as determined by the InfoTrends Customer Engagement Technologies consultancy team.
Table of Contents
  • Introduction
  • Launch of the Customer Engagement Technologies Advisory Service
  • 2015 Year in Review
    Stronger Focus on the Customer Journey
    Mobile Communications Supporting Business Processes
    Personalized Video Entering the CCM Arena
    CCM as an Outsourcing Opportunity
  • Trends for 2016
    CCM Begins to Migrate to the Cloud
    Gauging Customer Engagement with Data Analytics
    Promotional Campaigns Become Part of CCM
    Personalized Video to Continue Rapid Growth
    Data-driven Communications: An Opportunity for Customer Engagement
    Mobile Support Will Offer More than Just Responsive HTML
    The Customer Journey Gets Put into Practice
    CCM Becomes Part of the Customer Engagement Ecosystem
    Data Infrastructure Investments Will be Put to Work for CX
    Interactive Communications Continue to Reshape Communication Workflows
  • InfoTrends' Opinion
  • About the Author

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