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Exploring the State of the Global Marketing Print Management Market

 
Contents: 48 Page Analysis with 2 Table & Figures
Published: March 2016
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Description
 
The marketing print management market - also known as the print brokering and strategic print sourcing market - is in an unprecedented state of transition. Print's place in modern marketing campaigns is transforming, competing with other channels for marketing dollars. InfoTrends interviewed nearly 40 executives worldwide with a stake in this market and determined that the future of print management will depend upon the clever use of technology to help guide client spending, value-added services that address individual client goals and pain points, and transparent pricing that demonstrates the value of a print management partnership.
Table of Contents
  • Executive Summary
    Key Findings
    General
    By Geography
    The Americas
    Europe
    The Middle East and Africa
    Asia Pacific
  • Recommendations
    For Print Management Service Providers
    For Enterprises Exploring Print Management
    For Suppliers to the Print Management Industry
  • Introduction
  • Print Management Overview
    The Market Defined
    The Print Management Value Proposition
    The Early Days of Print Management
    The Print Management Playing Field Today
  • A Global Perspective: Examining Opportunities and Challenges
    The United States
    Europe
    Eastern Europe and Russia
    France
    Germany
    Italy, Southern Europe, and Spain
    The Netherlands
    The Nordics
    United Kingdom
    Latin America
    Argentina and Columbia
    Brazil and Mexico
    Chile and Peru
    Asia Pacific
    Australia
    China
    India
    Indonesia
    Japan
    New Zealand
    The Philippines and Thailand
    South Korea
    Africa
    Egypt
    Kenya
    Nigeria
    South Africa
    The Middle East
    Dubai (United Arab Emirates)
    Pakistan
    Saudi Arabia
  • Trends Driving the Print Management Market
    Market Consolidation
    Shifting Expectations among Print Management Clients and Prospects
    Growth Opportunities by Vertical
    Opportunities Coming from Enterprise Procurement and Marketing Teams
    Expanding Beyond Print Procurement
    Print in the Marketing Mix
    Expanding to New Printing Applications
    Technologically Enhanced Print
    Marketing Data Analytics Delivering New Insights
    Opportunities in Packaging and Promotional Products
    Online Services are Imperative
    Offering a Comprehensive Strategy and Adding Value beyond Price Reduction
    Vertical Markets Most Receptive to Expanded Service Offerings
    Digital Asset Management and Logistics
    Swimming Upstream: Print Management Firms Embracing Creative Services
    Evolving to Marketing Execution Services
    Securing the Capability and Winning the Credibility to Provide Expanded Services
    Increased Competition from e-Procurement Software
    Why Enterprises Choose to Manage Print Spend Themselves
    The Advantages and Disadvantages of Software-assisted DIY Print Management
    The Chief Challenges Facing the Industry
    Downward Pricing Pressures are Creating a Rift between Broker and Supplier
    Confronting the Collision of Generations
  • Predictions for the Future
  • InfoTrends' Opinion
  • About the Author


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