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2016 Digital Camera End User Survey Analysis: United States

 
Contents: 65 slide PDF presentation
Published date:
August 2016
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Description
 
This document analyzes the results from InfoTrends' 2016 Digital Camera End user Survey, which was conducted in April 2016. It considers the ways in which user demographics are changing, highlights the segments that should be targeted in various marketing efforts, and discovers what consumers are doing with their digital photo collections. When appropriate, we will also compare the results from our 2016 survey to the results from previous years' studies to obtain a greater understanding of how this market continues to change.
Table of Contents

Executive Summary

Key Highlights

Recommendations

Target Millennial and Gen Z Photographers
Point & Shoot Cameras Appeal to Future Buyers
Education is Key
Continue to Promote Interchangeable Lens Cameras and Lenses

Introduction

Methodology

Sources of Skew
Mean vs. Median

Survey Findings
Demographics: Total Respondents, Digital Camera Owners, and Non-owners
Age and Gender
Household Income
Presence of Children
Technology Adopter Type
Types of Cameras Owned
Demographic Summary

Digital Camera Owners
Photographer Type

Photographic Knowledge

Frequency of Camera Use

Camera Ownership History

Types of Camera
First, Replacement, or Additional Camera
Replacement Digital Camera Owners
Additional Digital Camera Owners

General Camera Specifications

Purchase Price
Purchasing Location
Brand
Features/Factors that Influenced Purchasing Decision
Complaints about Current Camera

Overall Photo Activity

Number of Photos Captured by Device

Digital Camera Activity

Activities Performed with Photos
Photo Printing

Video Capture

Frequency of Use

Digital Interchangeable Lens Cameras (DILCs)

Photo Storage

Loss and Recovery

Future Purchasing Plans

Timeline for Purchasing a New Camera
Type of Camera
Brand
Desired Features

Brand Loyalty & Perception

Brand of Newest Camera
Brand of Previous Camera
Reasons for Switching Brands
Camera Brand Perceptions

Looking Forward

InfoTrendsí Opinion

About the Author


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