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Digital and Mobile Photography in 2016: Millennials vs. Gen X and Boomers

 
Contents: 33 slide PDF presentation
Published date: September 2016
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Description
 
InfoTrends' research has consistently shown that age can have a dramatic impact on consumers' attitudes, perceptions, and purchasing habits. This considers how generations can affect consumers' imaging behaviors. Covering those in the Millennial generation all the way back to Baby Boomers, it explores how the major generations compare to one another and what changes have occurred year over year.
Table of Contents
Introduction
Key Findings
Recommendations

Generational Definitions

Generational Attributes

Millennials (c. 1981-2000)
Generation Xers (c. 1964-1980)
Baby Boomers (c. 1946-1963)
Generations by InfoTrends Capture Segmentation

Survey Methodology

Survey Results

Photographic Behaviors
Digital Camera Ownership
Brand of Newest Camera
Number of Photos Taken Overall
Primary Photo Capture Device
Number of Camera Phone Photos Taken
Number of Digital Camera Photos Taken
Camera Phone Photos Saved/Edited/Printed/Shared
Digital Camera Photos Saved/Edited/Printed/Shared
Camera Phone Photo Sharing
Digital Camera Photo Sharing
Photo Printing Habits

Demographics
Age
Parental Status
Technology Adopter Type

InfoTrendsí Opinion

About the Author


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