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2016 U.S. Mobile Imaging End User Study

Contents: 43 page analysis, 137 slide PDF presentation, Year-over-year comparison charts, Ownership & usage banners, Demographic banners
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This report highlights the demographics of camera phone users and non-users, discusses influential camera phone features and factors, and highlights respondents' mobile photo and video behaviors. The report also explores how todayís camera phones are affecting digital photography. Mobile phone manufacturers, app developers, and service providers can leverage the insights in this report to understand the wants and needs for current and future mobile photography products and services.
Table of Contents
  • Executive Summary
    Key Highlights
  • Introduction
  • Survey Methodology
    Sources of Skew
    Mean vs. Median
    Feature Phones vs. Smartphones
  • Survey Findings
    Camera Phone Ownership
    Demographics: Camera Phone Users versus Non-Users
    Household Income
    Presence of Children
    Approach to New Technologies
    Type of Photographer
    Camera Phone Users: General Questions
    Features and Factors that Influenced Purchasing Decision
    Camera Phone Users: Handset Specifications and Features
    Embedded Features
    Mobile Features Frequency of Use
    Camera Phone Users: Digital Photography Behaviors
    Percentage of Respondents Who Take Camera Phone Photos
    Number of Camera Phone Photos Taken
    Photo Editing
    Photo Sharing
    Sharing via Social Network/Online
    Photo Printing
    Satisfaction with Photography-related Aspects and Characteristics
    Digital Cameras versus Camera Phones
    Future Camera Purchase.
    Mobile Phone Owners that Donít Own a Standalone Camera
    Users Who Plan to Purchase an Additional/First Camera
    Camera Phone Non-users
    Reasons for Not Purchasing a Camera Phone
    Future Purchasing Plans
  • InfoTrends' Opinion
  • About the Author

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