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A Closer Look at DILC Purchase Intenders

 
Contents: 17 Slide PDF Presentation
Published Date: July 2017
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Description
 
Each year, new buyers need to enter the digital interchangeable lens camera (DILC) market for it to remain viable. Mobile device owners who do not currently own a digital camera are one market segment that may bring new buyers into this market. Those who intend to purchase a DILC within the next year are prime targets for camera vendors and retailers to pursue. The analysis examines this group and reveals important details about what mobile only DILC intenders look like and how to reach them.


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