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Enterprise Customer Communications— Trends and Strategies from Around the Globe

 
Contents: 45 page analysis
Published: June 2017

This study is also available as part of InfoTrends Insights module for its Customer Communications advisory service. Learn more about how to access a 12 month trial of the Insights module here.
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Description
 
InfoTrends has spent the last five months conducting interviews with over 60 providers of customer communications services and other key market stakeholders worldwide. This analysis is a summary of the top enterprise trends these providers cite as the most influential in the customer communications market globally and the regional nuances dictating market conditions in specific geographies and vertical sectors.
Table of Contents
  • Executive Summary
    Key Findings
    General
    By Geography

    Recommendations
    For Enterprises
    For Outsourcing Providers
    For Vendors
  • Introduction
  • Customer Communications Delivery Trends
    Print Outsourcing is Taking Hold
    Paperless Adoption Continues at a Tempered Pace
    Demand for Direct Mail and Its Personalization Varies
    Mobile Delivery is Gaining Prominence
  • Customer Communications Market Trends
    Potentially Disruptive Solutions Slowly on the Rise
    QR Codes and Augmented Reality
    Personalized Video
  • Compliance and Data Security are Universal Concerns
    GDPR Will Significantly Affect Business in Europe and Beyond
    Data Localization Laws Add to the Complexity Worldwide
  • Customer Communications Strategic Trends
    Enterprises Prefer Vendors with a Broad Range of Services
    Enterprises Adopting a Centralized Communications Strategy
    Competitive Changes and the Balance of Communications Channels
  • Improving Customer Experience is a Top Priority
    Data Analytics and the Drive toward Personalization
  • Predictions for the Future of the Market
  • Market Insight by Geography
    North America
    United States
    Canada
  • Europe
    United Kingdom
    Germany
    Finland and the Nordics
    France, Italy, and Spain
    Belgium
    The Netherlands
    Portugal
    Switzerland
  • Latin America
    Brazil
    Columbia
    Costa Rica
  • Asia Pacific
    Australia
    India
    Japan
  • The Middle East and Africa
    Dubai (United Arab Emirates)
    South Africa
  • InfoTrends' Opinion


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