Join our mailing list!




  Home > Customer Communications >

New!  Road Map 2018: Customer Communications
Road Map 2018: Customer Communications
 
  • View All Products
Content: 15 page PDF and 4 figures
Published: January 2018
Our Price: $299.00
Qty:

Description
 
Every January, the analysts at Keypoint Intelligence – InfoTrends ponder the past year, contemplate the next, and compile a list of the key trends we expect to have the greatest impact on customer communications market in the months ahead. The customer communications market is facing significant disruption from a variety of forces, including the emergence of new technologies, changes in the regulatory environment, and customers’ evolving communications preferences. These dynamics will have a significant impact on the ways in which enterprises in a variety of vertical industries communicate with their customers.
Table of Contents
Table of Contents
  • 2017 Year in Review
Increased Interconnectedness
A Continuous Focus on the Customer Experience
It’s All About the Data!
  • Top Trends for 2018
Mega Outsourcing Deals Signal a Tectonic Shift in the Transactional Communications landscape
Strategic Acquisitions Will Continue to Drive Transactional Service Provider Consolidation
Voice Command Will Solidify Its Role as a Vital Consumer Touchpoint
Promotional/Transactional Integration Will Become a Customer Communications
A Transformative Unification of the Customer Journey Will Arrive
Marketers Strive for “Micro-Personalization” in Customer Communications
Vendors Will Centralize and Digitize the Entire Space
Communications Are Shifting from Omni-Channel to “Channel-Less”
The Burden of Risk Moves from Enterprises to Service Providers
The Battle Over Technology Platforms Intensifies
  • InfoTrend's Opinion


Browse for more products in the same category as this item:

Customer Communications
View All Office