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Road Map 2018: Business Development Strategies
Road Map 2018: Business Development Strategies
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    Content:19 page PDF and 8 Figures
    Published: Januray 2018
Our Price: $299.00

Each year, the analysts at InfoTrends evaluate pivotal marketing and technology trends and their potential effects on print service providers in the year ahead. The results of this exercise are presented in our annual Business Development Strategies Road Map. To provide broader context on the value and necessity of innovation, this year’s Road Map aligns InfoTrends’ perspective and survey research with the key insights from thought leaders on innovation. PSPs can use this document to help guide business decisions, craft strategies, and implement plans to innovate their operations throughout 2018.
Table of Contents
Table of Contents Introduction Three Essential Components of Innovation Part 1: Wise Technological Investments Are Based on Strategy Print Continues to Play a Strong Role in the Communications Mix Digital Print Will Drive the Market and Inkjet is Top of Mind Wide Format Technology Offers Big Opportunity! Digital Packaging Applications Are Poised for Double-Digit Growth Workflow Automation Isn’t an Option… It’s a Necessity! Part 2: A Focus on Offerings that Customers Need Personalized Content Delivers Results! Data Enrichment and Segmentation is a Growth Opportunity More Media Channels Generate Better Results Transforming Static Communications into Engaging, Interactive Options Part 3: Execution and Implementation of Plans InfoTrends’ Opinion: 2018 Belongs to Those Who Innovate and Execute!

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