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Road Map 2018: Business Development Strategies
Road Map 2018: Business Development Strategies
 
Contents: 22 page analysis
Published: January 2018
Our Price: $299.00
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Description
 
Each year, the analysts at InfoTrends evaluate pivotal marketing and technology trends and their potential effects on print service providers in the year ahead. The results of this exercise are presented in our annual Business Development Strategies Road Map. To provide broader context on the value and necessity of innovation, this year’s Road Map aligns InfoTrends’ perspective and survey research with the key insights from thought leaders on innovation. PSPs can use this document to help guide business decisions, craft strategies, and implement plans to innovate their operations throughout 2018.
Table of Contents
  • Introduction
  • Three Essential Components of Innovation
  • Part 1: Wise Technological Investments Are Based on Strategy
    Print Continues to Play a Strong Role in the Communications Mix
    Digital Print Will Drive the Market and Inkjet is Top of Mind
    Wide Format Technology Offers Big Opportunity!
    Digital Packaging Applications Are Poised for Double-Digit Growth
    Workflow Automation Isn’t an Option… It’s a Necessity!
  • Part 2: A Focus on Offerings that Customers Need
    Personalized Content Delivers Results!
    Data Enrichment and Segmentation is a Growth Opportunity
    More Media Channels Generate Better Results
    Transforming Static Communications into Engaging, Interactive Options
  • Part 3: Execution and Implementation of Plans
  • InfoTrends’ Opinion: 2018 Belongs to Those Who Innovate and Execute!
  • About the Authors


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