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New!  2018 US Interchangeable Lens Camera Study
2018 US Interchangeable Lens Camera Study
 
Contents: 111 Page Analysis with 104 tables & figures; 158 Slide PDF Presentation; Demographic and Digital Camera Banners and Tabulations; Excel Pivot Tables
Published: August 2018
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Description
 
InfoTrends has been conducting in-depth studies of the digital interchangeable lens camera (DILC) market since 2008. What started as a digital single lens reflex camera (DSLR) market has now evolved into two segments: DSLR cameras and mirrorless cameras (MILCs). The distinction between DSLRs and MILCs is disappearing given SLR-style mirrorless cameras like the Nikon Z7, Panasonic Lumix DC-GH-5S, the Canon EOS M50, the Sony Alpha series, and their positioning in the market. As we look ahead, we believe that the market will become known as the DILC market, with the use of “digital” being optional. Interchangeable lens cameras, regardless of whether they have a mirror or not, will have to compete mainly on features, benefits, and price.

This study is designed to equip companies that are interested in the DILC market with critical business planning information.
Table of Contents
  • Executive Summary
    Key Highlights
  • Recommendations
    Overall Market
    Mirrorless Camera Vendors
    DSLR Vendors
  • Introduction
  • Project Objectives
  • Digital Camera Market Structure
  • Market Drivers
    Overall
    Mirrorless Interchangeable Lens Cameras
    Digital SLRs
  • Market Barriers
    Overall
    Mirrorless Interchangeable Lens Cameras
    Digital SLRs
  • End User Survey Findings
    Research Methodology
    Camera Ownership
    Demographics
    Age & Gender
    Household Income
    Presence of Children
    Publications Read
    Technology Adoption
    Photographer Type
    Aspiring Professionals
    Mirrorless Interchangeable Lens Cameras
    General Photography Habits
    Frequency of Camera Use
    Number of Photos Taken
    Photo Activities
    Sharing Photos
    Photo Subjects
    Photo Editing Software
    Digital Interchangeable Lens Cameras
    Number of DILCs Owned
    Brands Owned
    Types of Cameras Considered
    First, Replacement, or Additional Camera
    Motivation for Purchase
    Migration Paths
    Duration of Ownership
    Configuration
    Price
    DILCs and Wi-Fi Connectivity
    Important Purchase Factors for Mirrorless Owners
    Videography
    Lenses
    Accessories
    Future Purchasing Intentions
    Timeline for DILC Purchase
    Type of Camera
    Important Features
    Brands
    Purchasing Location
    Information Sources
    Marketing Communications
  • Digital Interchangeable Lens Camera Forecast
    Forecast Methodology
    Market Forecast
    Market Situation
    Unit Sales
    Revenue
    Average Selling Prices
    Household Penetration
    DSLRs vs. Mirrorless
    DSLRs
    Mirrorless Cameras
    ILC Lenses
  • InfoTrends' Opinion
  • Appendix A: Forecast Data
    DILCs
    DSLRs
    Mirrorless Cameras
    ILC Lenses
  • Appendix B: Definitions
    Technology Adopter Types
    Photographer Types


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