| In this study, InfoTrends surveyed document owners and print services buyers across eleven vertical industries in the United States to profile, in detail, the document services requirements in each market. InfoTrends defines a document owner as an individual who is responsible for making decisions about and managing the creation, production, and/or distribution of documents. Examples include a marketing manager who is responsible for marketing collaterals or a training manager who develops a course curriculum. Part of this role may include buying print. We define a print buyer or a print services buyer as an individual for whom some portion of their job responsibility includes the purchase of print and related services from outside vendors for others within the organization.
This study focuses on the document services provided on-site or off-site by internal, staffed print or copy centers or by external printers, service bureaus, or document outsourcing providers. It explicitly excludes
document applications produced on un-staffed, self-service workgroup or personal devices.
The study profiles the document services requirements for eleven vertical industries. The industries were selected by the charter subscribers to the study, and are defined by their North American Industrial Classification System (NAICS) code. (Appendix B provides additional information about NAICS and the in-scope industries.) The following industries are included:
- Accommodation (NAICS 721: includes hotels, motels, bed & breakfasts, inns, convention centers, RV parks, and recreational camps)
- Educational services (NAICS 611: includes elementary and secondary schools, higher education, and business/technical/trade schools)
- Executive, Legislative, and Other General Government Support (NAICS 921)
- Financial Services (NAICS 522 and 523; includes credit intermediation and related activities, securities, commodity contracts, and other financial investments and related activities)
- Food Manufacturing (NAICS 311)
- Hospitals (NAICS 622)
- Insurance Carriers and Related Activities (NAICS 524)
- Legal Services (NAICS 5411)
- Retail (NAICS 44 and 45)
- Telecommunications (NAICS 517)
- Transportation Equipment Manufacturing (NAICS 336: includes motor vehicles, aerospace, railroad and ship building)
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