This presentation has the results of InfoTrends new research on the wide fomrat outdoor graphics market, including buyiong intentions, preferred brands, and preferred distribution channels.

Research for the study consisted of an electronic survey which yielded 232 North American respondents. All have wide format digital printers.

• Presentation slide titles:

• North American Wide Format Outdoor Graphics Printing End-User Study Methodology & Objectives
  End-User Respondent Profile
  Type of Business
  Number of Employees at Location
  Company's Total Annual Revenue
  Digital Printing Devices at Facility
  Percentage of Revenue by Business Line
  Percentage of Printing Revenue by Wide Format Type
  Wide Format Hardware
  Type of Wide Format Printer
  Wide Format Printer Width
  Number of Wide Format Printers by Setting
  Brand of Wide Format Printer Installed at Location
  Brand of Wide Format Printer Installed at Location
  Type of RIP Software
  Wide Format Hardware Spending Plans
  Plans to Acquire New Digital Wide Format Printer
  Most Likely Type of Digital Wide Format Printer to Acquire for Outdoor Graphics
  Brand of Aqueous Inkjet Printer Most Likely to Acquire
  Brand of Solvent Inkjet Printer Most Likely to Acquire
  Brand of Eco-Solvent Inkjet Printer Most Likely to Acquire
  Brand of UV-Curable Inkjet Printer Most Likely to Acquire
  Brand of Thermal Transfer Wide Format Printer Most Likely to Acquire
  Brand of Digital Photographic Wide Format Printer Most Likely to Acquire
  Amount Expected to Pay for Next Wide Format Printer for Outdoor Graphics
  Primary Driver for Acquiring a New Digital Wide Format Printer for Outdoor Graphics
  Capabilities Interested in Acquiring
  Top 3 Features When Buying a Wide Format Printer for Outdoor Graphics
  Plans to Print Indoor and Outdoor Applications with Next Outdoor Printer
  Wide Format Applications, Volume, and Mix
  Percentage of Wide Format Digital Printing by Application
  Percentage of Wide Format Digital Printing by Setting
  Wide Format Printing Growth or Decline in the Last Year by Application
  Wide Format Printing Growth or Decline in the Last Year by Application (Cont.)
  Percentage of Wide Format Digital Printing Revenue (24” or Wider) by Technology
  Number of Square Feet per Month Printed
  Number of Square Feet per Month Printed
  Number of Rolls of Media per Month
  Percentage of Wide Format Digital Outdoor Graphics by Width
  Number of Wide Format Outdoor Graphics Produced Before Other Process is More Effective
  Supplies Mix
  Percentage of Wide Format Digital Outdoor Graphics Output by Media
  Percentage of Wide Format Digital Outdoor Graphics Output on Paper by Type
  Percentage of Wide Format Digital Outdoor Graphics Output on Film by Type
  Percentage of Wide Format Digital Outdoor Graphics Output on Vinyl by Type
  Brand of Media Used
  Brand of Media Used (Cont.)
  Percentage of Ink Used for Outdoor Graphics
  Supplies Spending
  Amount Spent Annually on Inks for Digital Wide Format Printer for Outdoor Graphics
  Amount Spent Annually on Media for Digital Wide Format Printer for Outdoor Graphics
  Expected Change in Annual Spending on Media and Consumables for Digital Wide Format Outdoor Graphics
  Expected Percentage of Increase in Spending on Media and Consumables for Outdoor Graphics
  Expected Percentage of Decrease in Spending on Media and Consumables for Outdoor Graphics
  Net Change in Spending on Media and Consumables for Outdoor Graphics
  Percentage of Annual Spending on Media and Ink for Outdoor Graphics Products That Are Same Brand as Equipment
  Percentage of Annual Spending on Media and Ink for Outdoor Graphics Products Are Same Brand as Equipment
  Channels & Channel Considerations
  Sources Where Media and Consumables Are Regularly Purchased
  Importance of Factors When Deciding on Wide Format Supplier
  Importance of Factors When Deciding the Media Supplier
  Importance of Factors When Deciding on Brands of Paper, Film, Vinyl, and Other Media
  Lamination & Warranty Issues
  Percentage of Wide Format Digital Print Jobs That Are Laminated Prior to Delivery
  Percentage of Wide Format Digital Print Jobs That Are Laminated Prior to Delivery
  Change in Percentage of Wide Format Digital Print Jobs That Require Lamination
  Primary Reason for Laminating Wide Format Outdoor Graphics
  Percentage of Outdoor Graphics Produced by Time Expected to Last
  Percentage of Outdoor Graphics Work Includes a Warranty
  Length of Time of Warranty Offered
  Agree/Disagree Statements
  Agree/Disagree Statements (cont.)
  Agree/Disagree Statements (cont.)
  Agree/Disagree Statements (cont.)
  Conclusion