| Photo merchandise, ranging from calendars and photo books to greeting cards and novelty items, is an important growth segment of the imaging industry. This fast-growing market has been fueled by the explosion of digital photos, digital printing technologies, and e-commerce. Consumers can now easily create new photo products and gifts that express their personality and provide “utility” beyond a typical 4” x 6” print.
Despite the rapid growth of the photo merchandise, this market has numerous challenges that industry players must better understand, including:
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A high degree of seasonality for many products
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A variety of production methods, including many manual-based processes
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Numerous industry suppliers with different resources and skills
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A short “window of uniqueness” for new photo products
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A significant overlap of industry alliances and competition
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Inconsistent licensing fees for non-personal content
InfoTrends is conducting a detailed study of the photo merchandise market to provide technology vendors, imaging service providers, and other industry players with the information and insights they need to capitalize on this growing opportunity.
Project Objectives
This study is designed to provide companies that are interested in the North American photo merchandise market with critical business planning information. It will:
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Segment and profile the customers for photo merchandise and gifts
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Identify and profile photo merchandise products
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Explore opportunities for different types of content
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Identify and profile key industry players
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Forecast the market for photo merchandise by key product categories
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Identify opportunities and strategies for technology vendors and service providers |
