This report provides a five-year forecast for Western Europe in terms of units, revenues, and average selling prices for the consumer (sub-€1,500) digital camera market. The forecast breaks out resolution, point & shoot, and digital SLR segments. It provides a forecast for total European unit sales and separates this information by individual country. Data is provided for Germany, the U.K., France, Italy, Spain, Benelux, Scandinavia, and Austria/Switzerland. This document also includes analysis of the key market drivers and barriers, digital camera vendors, ongoing market issues, digital camera design, and technology trends.

• Introduction
  Regions of Coverage
  Digital Camera Product Segmentation
  Definitions
  Assumptions
  Methodology

• Executive Summary

• General Trends
  Internet and Broadband Penetration
  The Western European Economy
  The Digital Camera Market
  Wireless Connectivity Hobbled by Lack of Standards
  Digital Camera Vendors Hit Double Digit MPs in Point and Shoot Cameras
  Digital SLR: the Darling of the Market
  In-Camera Software Becomes Differentiating Factor
  Vendor Shakeout Leaves More Space for Remaining Vendors
  The Impact of Digital Cameras on Film Camera Sales
  Channels for Digital Cameras
  The Camera Phone Market

• Market Drives and Barriers
  First Time Buyers
  Drivers
  Film Cameras are Becoming Scarce
  Friends and Family are Setting Examples by Using Digital Cameras
  Digital Camera Prices are Declining
  Household Penetration of PC and Internet is on the Rise
  Awareness of Retail Photo Printing is Increasing
  Camera Phone Adoption
  Barriers
  No Interest in New Technology
  No Interest in Photography
  Camera Phones Become “Fit for Photography Purposes”
  Single Use Cameras are Preferred to Digital Cameras
  Repeat Buyers
  Drivers
  Technology Improves at the Same Time that Prices are Declining
  Affordable DSLRs
  Old Digital Cameras are Passed on to Family Members to Make Way for New Purchases
  Early Adopters Opt for the Latest Technology
  Strong Brands
  Barriers
  Technology is Plateauing
  Old Camera is Sufficient
  Fear of Learning New Technology

• Western European Consumer Digital Camera Market Forecast
  Units Sales
  Installed Base
  Household Penetration
  First Time Buyers vs. Repeat Buyers
  Digital SLR vs. Point and Shoot Models
  Average Selling Price
  Revenue
  Pixel Segments and Resolution Trends
  Market Share
  Canon
  Fuji
  Hewlett-Packard
  Kodak
  Nikon
  Olympus
  Sony
  Other Players

• Forecast by Country

• Germany
  Unit Sales
  Household Penetration
  Average Selling Price
  Revenue
  Pixel Segments and Resolution Trends
  Vendor Market Share

• United Kingdom
  Unit Sales
  Household Penetration.
  Average Selling Price
  Revenue
  Pixel Segments and Resolution Trends
  Vendor Market Share

• France
  Unit Sales
  Household Penetration
  Average Selling Price
  Revenue
  Pixel Segments and Resolution Trends
  Vendor Market Share

• Italy
  Unit Sales
  Household Penetration Rates
  Average Selling Price
  Revenue
  Pixel Segments and Resolution Trends
  Vendor Market Share

• Spain
  Unit Sales
  Household Penetration Rates
  Average Selling Price
  Revenues
  Pixel Segments and Resolution Trends
  Vendor Market Share

• Eastern Europe

• Conclusion

• Appendix - Data Tables

• For more information on this report contact Matt O'Keefe at matt_okeefe@infotrends.com.