The media and entertainment industry experienced a “vibrant” year according to Deloitte Touche Tohmatsu (DTT) in its 2007 edition of the TMT Industry Group’s Media Predictions report. This performance is attributed to the following factors:

• Digital music continues to grow in popularity, facilitated by the increasing range of online retailers and MP3 players;
• The television industry is in flux with the launch of larger television sets, increasing demand for high-definition equipment and “huge excitement, though little revenue, from IPTV”;
• A decrease in the price of memory and processors has enabled further digitization of the media production process;
• Growth in the online video market, driven by participation in virtual worlds;
• “Reinvention” of radio, in the expansion of digital services and the launch of new digital sets;
• The increased participation of consumers in shaping the media landscape as illustrated by the estimated 60 million blogs worldwide and an increase in user-generated video content that has become headline news.

While stimulating enthusiasm and opportunity, the convergence of technologies, products, and distribution channels in the media and entertainment sector is creating confusion for companies involved in this business as they try to differentiate and generate value among technologies and markets, products and services, strategies, and segments.

Significant opportunities exist within the media and entertainment industry for organizations involved in serving their digital document and dynamic content management needs. InfoTrends’ intent is to provide our clients with an overview of these industries.

• Scope and size of the media and entertainment sectors
• Key trends and issues facing the media and entertainment businesses
• Applications for digital and electronic management and delivery of business-critical documents and information
• Industry resources that provide information for developing sales and marketing strategies

• Abstract

• Introduction

• The Media Industry Defined
  Industry Categorization
  Publishing Industries
  Principal Market Segments and Size

• Media and Entertainment Industry Overview
  Media Industry Overview
  Publishing Industry Overview
  Newspaper Publishing
  Magazine Publishing
  Book Publishing
  Entertainment Industry Overview
  Motion Picture Industry
  Recording Industry
  Broadcasting (excluding Internet) Industry Overview
  Television Broadcasting
  Radio Broadcasting
  Internet Publishing and Broadcasting Industry Overview

• Key Industry Trends
  Trend #1: Existing Business Models being Replaced or Supplemented
  Trend #2: Making Digital, User-Generated Content Useful and Profitable
  Trend #3: Continued Digitization of the Production Process
  Trend #4: Continued Focus on Protecting Intellectual Property against Piracy
  Trend #5: Emerging Symbiotic Relationship between Paper and Digital Publishing
  Trend #6: Digital Music Revolution is in its Infancy
  Trend #7: Continued Convergence of Products, Services, and Technologies
  Trend #8: Eye toward China’s Media Opportunity

• Capitalizing on the Key Trends

• Key Document and Content Applications in the Media and Entertainment Sector
  Document Classification
  Promotional Documents and Content
  Publication Documents and Content
  Transaction Documents and Content
  Office Documents and Content
  Utility Documents and Content
  Engineering Documents

• Industry Resources
  Representative Trade Publications and Online Resources
  Media and Entertainment Industry Publications and Online Resources
  Leading Web sites for the Media and Entertainment Industries
  Key Internet Search Engines
  Representative Categories to Search
  Key Online Research Sites and Business Journals

• Conclusion

• Appendix A: Accessing U.S. Government Census Data
  Steps for Accessing U.S. Government Data

• Appendix B: Correlation between NAICS and SIC Codes for the Media and Entertainment Industry

• Appendix C: High Technology Manufacturing Industry “Buzzwords” or Glossary