InfoTrends conducted its first survey of the Western European consumer digital photography market in November 2003, and has since conducted regular follow-up studies. It is InfoTrends’ intention to evaluate digital photography behaviours in Western Europe’s leading markets annually. Behaviour is not always predictable, so it is useful to track how markets change from year to year as a result of new products, price changes, and increased consumer awareness about technology. Our research has shown that digital cameras are becoming mainstream and that the demographic profile of digital camera owners more closely resembles that of the total population. Digital cameras are also increasingly replacing point-andshoot film cameras. Staying abreast of continually changing consumer behaviour enables vendors to effectively position their products.

This year’s study focuses on:

• Changes in user demographics
• Emerging subsegments and how to target them
• What people do with their digital photos and how this has changed since last year’s survey
• Changes in photo printing behaviour

This written analysis covers only the highlights of the survey results. For additional information, please refer to the data tabulations, which show how each user segment answered each question. For maximum detail, clients can order customised data tabs that focus on a particular group (e.g., single, affluent males or mothers with young children). Please contact InfoTrends for more information.

• Executive Summary

• Key Highlights

• Introduction

• Methodology
  Sources of Skew
  Banner Point Definitions

• Terminology
  General Terms
  Types of Adopters
  Types of Photographers

• Digital Camera Penetration

• Survey Findings
  Respondent Demographics
  Home Country
  Age
  Gender
  Household Income
  Marital Status
  Presence of Children
  Type of Internet Connection
  Personal Approach to Technology
  Camera Ownership and Use
  Digital Camera Section
  First or Replacement Camera?
  Length of Ownership – First-Time Buyers
  Length of Ownership – Replacement Camera Purchasers
  Length of Ownership – Additional Camera Purchasers
  Number of Digital Cameras in Use
  Type(s) of Digital Cameras Owned
  Primary User(s) of Household Digital Cameras
  Purchasing Location
  Purchase Price
  Purchase Price
  Factors That Influenced the Purchasing Decision
  Motivation for Purchase
  Brand Preference
  Resolution
  Memory Cards
  Additional Lenses
  Other Accessories
  Photo Editing Software
  Complaints about Current Camera
  Use of Film Technology as a Result of Adopting Digital
  Plans to Purchase another Digital Camera
  Primary Reason for Planning to Purchase a New Camera
  Number of Digital Camera Photos Captured
  Percentage of Digital Camera Photos That Are Printed
  Percentage of Digital Camera Photos Saved
  Percentage of Digital Camera Photos Shared
  Gender of Primary Digital Camera User
  Photographer Type of Primary Digital Camera User
  Frequency of Digital Camera Use
  Popular Photography Subjects for Digital Cameras
  Motivators for Taking Photos
  Digital Photography Activities
  Photo Transfer and Storage Activities
  Interest in a Digital Imaging Ecosystem
  Camera Phone Section
  Reason(s) for Using Camera Phone as Primary Photo Capture Device
  Duration of Ownership
  Brand of Camera Phone
  How Camera Phone Was Acquired
  Purchase Price
  Features Embedded in Camera Phone
  Number of Camera Phone Photos Captured
  Percentage of Camera Phone Photos Printed
  Camera Phone Photo Printing Locations
  Camera Phone Photos to Be Saved in Electronic Form
  Subjects Captured with Camera Phones
  Activities Performed with Camera Phone Photos
  How Camera Phone Photos Are Viewed
  General Photo Printing
  Average Number of Photos Printed
  Photo Printing Habits
  Locations Used to Print Photos
  Types of Printers Owned9
  Non-Digital Camera Owners
  Purchasing Plans
  Amount Respondents Were Willing to Spend on First Digital Camera
  Type of Camera Most Likely to Be Purchased
  Brand Preference
  Sources of Information Expected to Influence the Purchasing Decision
  Anticipated Purchasing Location

  
  
  

• For more information on this report contact Matt O'Keefe at matt_okeefe@infotrends.com.