| Drugs are big business: the pharmaceutical industry generated nearly $650 billion in revenues worldwide in 2006, according to IMS Health, a provider of business intelligence and strategic consulting services for the pharmaceutical and healthcare industries. It is also a very document-intensive industry, and presents a signifi cant opportunity for savvy document service providers.
The prescription for success in selling into any industry, including pharmaceuticals, is learning background information about the industry, including the types of documents used, the trends and issues that are present, and who to talk to when selling services.
This sales brief presents an overview of the pharmaceutical industry and defines the people, establishments, and documents that will be important to you in the selling process. It also provides references to additional material that you can read to learn more about the industry.
The drug business is booming, and it offers substantial opportunities for document service providers who can offer innovative alternatives to this paper-intensive industry. Opportunities range from supporting research & development and training efforts to solutions for packaging, marketing, and selling products once they come to market.
After studying this brief, you will have a platform of knowledge upon which you can build a targeted, actionable go-to-market plan that will increase your ability to successfully and profi tably penetrate the pharmaceutical market with onsite services, offsite services, or a blend of both.
Increase your customer base by seeking opportunities in the pharmaceutical industry! |
