This document summarizes the results of InfoTrends’ U.S. Photo Kiosk and Retail Digital Photofinishing End-User survey of Internet households, which was conducted in September 2007. It analyzes various trends in the digital photo printing arena, including the printing habits of digital camera owners, their preferred printing locations, and their typical print volumes. It also provides an outlook for photo printing behaviors at retail.

• Executive Summary
• Introduction
• Methodology
  Sources of Skew
• Survey Results
  Demographics
  Technologies Owned
  Approach Toward Technology
  Camera Ownership and Use
  Types of Photographers
  Printing Digital Camera Photos
       Number of Photos Printed
       Photos Taken, Printed, Saved, Shared, and Uploaded
       Printing Locations
      Number of Digital Photos Printed
      Frequency of Visits and Size of Orders by Print Location
  Photo Kiosk Stations
       Awareness of Photo Kiosks with Dedicated Printers
       Use of Photo Kiosks with Dedicated Printers
       Transfer of Photos when Ordering Digital Prints
       Primary Use of Photo Kiosks
       Sizes of Prints Made at Photo Kiosk Print Stations Reasons for Choosing a Photo Kiosk Print Station
       Presence of and Interest in Built-in Credit Card Payment Option
       Current and Future Locations for Photo Kiosk Print Stations Non-Users of Photo Kiosk Print Stations
  Retail Photo Labs
       Use of Retail Photo Labs
       Preferred Method for Printing Photos at a Retail Store
       Transfer of Photos when Ordering Digital Prints
       Sizes of Prints Made at Retail Photo Labs
       Digital Camera Users Who Do Not Print at Retail
  Online Photo Services
       Net-to-Retail
       Preferred Method for Receiving Prints
       Net-to-Mail vs. Net-to-Retail: Frequency of Use
  Photo Merchandise
       Types of Photo Gifts Purchased
       Where Photo Gifts Were Ordered
       Recipients of Photo Gifts
       Amount Spent on Photo Gifts
       Seasonality of Photo Merchandise Orders
       Respondents Who Have Not Purchased Photo Gifts
  Respondents Who Don’t Print Digital Photos
       Reasons for Not Printing Digital Photos
       How Non-Printers Currently View their Digital Photos
       Most Likely Printing Location among Non-Printers
  Non-Owners of Digital Cameras
       Purchasing Intentions
       Expected Printing Locations
• Conclusion
  If you have questions about this report, please contact Matt O'Keefe at matt_okeefe@infotrends.com, or at 781-616-2100 x115