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| The retail industry is a vital part of the U.S. economy. It is a critical link between manufacturers and the consumers of their goods and related services. This sales brief provides a background on the retail industry, defining the people, establishments, and documents that will be important in the selling process. It also provides references to additional materials that provide more information about the industry. |
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Features
Executive Summary The Retail Industry Defined Critical Trends
Trend #1: Declining Consumer Confidence
Trend #2: Consumers Are Taking Charge
Trend #3: Integration of Technology Trend #4: Sustainability
Trend #5: Product Safety
Trend #6: The Double-Edged Sword of Electronic Commerce
Trend #7: Private Labeling
Trend #8: Virtual Worlds
How Document Services Can Help the Retail Industry The Applications
Marketing Collateral
Versioned Catalogs
Customer Acquisition and Retention Programs
Transactional Documents and TransPromo Communications
Training Materials
Retail Point-of-Purchase Displays
Forms
Packaging, Labels, and Tags What’s Next? Focus on Document Owners, But Consider the Enterprise! Who to Call On
Top Retailers What You Need to Know
Retail Success Stories
Constellation Brands
Dillard’s
A Virginia-Based Document Services Company
A Data Management and Printing Firm in Germany Best Practices for Service Providers For More Information
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