This multi-client study focuses on the media market in the U.S. The report examines a variety of topics such as the printing of text vs. graphics on different devices, users' acceptance of environmental initiatives, applications/media associated with color laser and copier devices, types of paper used for various applications, specialty papers, and media brands and buying.

This study is part of a new series of user survey reports aimed at gaining insight into multiple hot topics in the imaging supplies market. The reports focus on end-user buying behavior and usage patterns for supplies across the home and corporate environments. Results for business users are detailed according to industry, company size, and expenditures, while results for home respondents are broken out by age, gender, income, stage of life cycle, and users that work from home. There are a total of four studies focused on emerging trends related to inkjet ink, color laser toner, MFP copier toner, and paper.