This country forecast provides an analysis of the Italian digital production printing market. It contains placements and market shares for 2006 and a forecast from 2007 to 2011, including growth prospects for equipment, consumables, services, and the value of pages produced by digital printing processes in the print on demand and data centre environments. An overview of size, structure, and trends in the Italian printing industry is also provided. This document analyses major demand drivers for the Italian market, including advertising expenditures, the publishing market, the IT industry, and the labour market.

• Executive Summary
• Introduction
• Country Overview
• IT and Internet Trends
  The Labour Market
• Demand Drivers
  The Advertising Industry
  The Publishing Industry
  Newspapers
  Publishing of Journals and Periodicals
  Books
• Printing Industry Overview
  General Overview
  Establishments and Employment
  Print Production Trends
  Imports/Exports
  Investment Trends and Financing
• The Competitive Landscape
  Primary Vendors
• On Demand Printing Market Trends
  POD Monochrome Printing
  Colour Printing
• Data Processing Printing Market Trends
• Conclusion
• Appendix (Data Tables)
  Data Table 1: POD Placement Comparison – 2004 and 2005 – Black & White
  Data Table 2: POD Placement Comparison – 2004 and 2005 – Colour
  Data Table 3: POD and Data Processing Printing Summary
  Data Table 4: POD – Colour and Black & White Summary
  Data Table 5: POD –Black & White Summary
  Data Table 6: POD – Colour Summary
  Data Table 7: Data Processing Printing – Colour and Black & White Summary
  Data Table 8: POD and Data Processing Printing - Black & White Summary
  Data Table 9: POD and Data Processing Printing - Black & White Mid-Range Summary
  Data Table 10: POD – Mid-Range Black & White Systems
  Data Table 11: Data Processing Printing – Mid-Range Black & White Systems
  Data Table 12: POD and Data Processing Printing – High-Speed Black & White (80+ ppm) Summary
  Data Table 13: POD – High-Speed Black & White (80+ ppm) Systems
  Data Table 14: Data Processing Printing – High-Speed Black & White (80+ ppm) Systems
  Data Table 15: POD and Data Processing Printing – High-Speed Black & White (80+ ppm) Copier/Printers
  Data Table 16: POD – High-Speed Black & White (80+ ppm) Copier/Printers
  Data Table 17: Data Processing Printing – High-Speed Black & White (80+ ppm) Copier/Printers
  Data Table 18: POD and Data Processing Printing – High-Speed Black & White Copier/Printers 80-105 ppm
  Data Table 19: POD and Data Processing Printing – High-Speed Black & White Copier/Printers 106+ ppm
  Data Table 20: POD and Data Processing Printing – High-Speed Black & White (80+ ppm) Cut Sheet Printers
  Data Table 21: POD – High-Speed Black & White (80+ ppm) Cut Sheet Printers
  Data Table 22: Data Processing Printing – High-Speed Black & White (80+ ppm) Cut Sheet Printers
  Data Table 23: POD and Data Processing Printing – High-Speed Black & White Cut Sheet Printers, 80-105 ppm
  Data Table 24: POD and Data Processing Printing – High-Speed Black & White Cut Sheet Printers, 106-134 ppm
  Data Table 25: POD and Data Processing Printing – High-Speed Black & White Cut Sheet Printers, 135+ ppm
  Data Table 26: POD and Data Processing Printing – High-Speed Black & White (80+ ppm) Roll-fed Printers
  Data Table 27: POD and Data Processing Printing – High-Speed Black & White and Spot Colour Roll-fed Printers
  Data Table 28: POD – Spot Colour Summary (50+ ppm)
  Data Table 29: POD – Convenience Colour (3-23 ppm)
  Data Table 30: POD – Production Process Colour (24+ ppm)
  Data Table 31: POD – Production Colour (24+ ppm) Copier/Printers
  Data Table 32: POD – Production Colour Copier/Printers, 24-40 ppm
  Data Table 33: POD – Production Colour Copier/Printers, 41-59 ppm
  Data Table 34: POD – Production Colour Copier/Printers, 60+ ppm
  Data Table 35: POD – Production Colour Printers (24+ ppm)
  Data Table 36: POD – Production Colour Printers (24-59 ppm)
  Data Table 37: POD – Production Colour Printers (60+ ppm)
  Data Table 38: POD – Production Process Colour (24+ ppm), Duty Cycle <100.000
  Data Table 39: POD – Production Process Colour (24+ ppm), Duty Cycle 100.000 – 999.999
  Data Table 40: POD – Production Process Colour (24+ ppm), Duty Cycle 1.000.000 +