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While there are some pessimists out there about the speed of adoption and effectiveness of multi-channel solutions, the XMPie Users’ Group clearly silenced the naysayers in its “Best of the Best” competition. The XMPie Users’ Group was held February 7-9 at Planet Hollywood in Las Vegas. Users were invited to submit campaigns for evaluation by Ann Trout, Leo Burnett, Paul McDonough of DMA, and Professor Matt Bernius of RIT. This document discusses the winners of the competition and considers future implications.
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