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  Consumers want the ‘Total Package’ – Not Just Technology
 
 
Pages: 8
Tables & Figures: 3
Published: February 2008
Service Area: Digital Photography Trends Europe

Our Price: $495.00

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Description
 
The digital camera has brought about the demise of the traditional silver halide photographic market as we used to know it. With household penetration reaching maturity, what is in store for digital cameras and how are the key manufacturers going to keep the sales volumes buoyant in the years ahead. This analysis looks at how the key market dynamics will change for manufacturers as the market transitions from a technology based growth market to a highly competitive consumer driven category.
 
Features
  • Executive Summary
  • Introduction
  • Key Highlights
  • Changing Dynamics – New Drivers
    The Purchase Decision – Consumers Know What They Want
    Segmentation Strategies – Not Niche Marketing
    Segmentation AND Category Management Strategies
    Mature Market – Distribution Pressures
    The Promotional Value of Brands
  • Conclusion

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