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Features
Executive Summary Introduction Methodology
Definitions Drivers for Print Volume Growth
Easier and Cheaper Printing
Larger Print Sizes
Number of Capture Devices
Prints as Gifts
Photo Archiving
Camera Phone Image Quality Barriers to Print Volume Growth
Knowledgeable Consumers
Evolving Viewing Habits
Electronic Viewing
Print On Demand
Unmanageable Volume of Electronic Photos
So Many Choices!
Printing Costs
Instant Gratification
Electronic Storage Methods End-User Findings
Average Print Volumes per Capture Device Household
Print Locations Print Forecast Assumptions
Camera Phones Remain a Minor Contributor to Print Volume
Multiple Camera Ownership Does Not Lead to More Photos Being Printed
Digital Cameras Will Remain the Main Source of Digital Photos
Home Printing Will Remain a Major Component of the Photo Print Market
Personal Photo Printing at Work Will Decline until it Becomes Negligible
Online Photo Printing Grows in Volume
Retail Printing Grows on the Back of Increased Awareness and Convenience
Photo Print Volume: A Product of the Capture Device Households and the Average Number of
Photos Printed in Each Location
Some Shared Photos Will be Printed
The Number of People Who Do Not Print at All Will Increase
Electronic Displays Will Impact Photo Print Volume Western European Forecast
Total Print Volumes Image Source
Digital Cameras
Camera Phones
Other Capture Devices Photo Prints Forecast by Country
France
Germany
Italy
Spain
United Kingdom Recommendations
Promote Prints as a Safe Storage Method for the Long-Term
Gain Volume from Another Location
Arrest Declines in Market value
Embrace Consumer Segmentation Strategies
Encourage Tidy Storage Methods for Electronic Files
Photo Merchandise Creates New Revenue Opportunities
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